15 Sep 2026AppsFlyer cuts its free Zero plan13 May 2026AppsFlyer gives Zero accounts a 3-month Deep Linking Advanced trial25 Aug 2025Google shuts down Firebase Dynamic Links19 Jun 2025Airbridge relaunches Meta Advanced Mobile Measurement17 Jun 2025Branch adds Meta Advanced Mobile MeasurementFeb 2025Tenjin joins Meta's mobile measurement partner programme15 Sep 2026AppsFlyer cuts its free Zero plan13 May 2026AppsFlyer gives Zero accounts a 3-month Deep Linking Advanced trial25 Aug 2025Google shuts down Firebase Dynamic Links19 Jun 2025Airbridge relaunches Meta Advanced Mobile Measurement17 Jun 2025Branch adds Meta Advanced Mobile MeasurementFeb 2025Tenjin joins Meta's mobile measurement partner programme
MMP Price Watch Alerts
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Guides

How MMP pricing works, and how to avoid surprises at renewal.

Contracts

Avoiding an MMP Price Hike at Contract Renewal

Free plans shrink and renewals creep up. Six ways to protect your mobile measurement budget before your MMP contract or free plan renews, with dated examples.

Free plans

Free MMP Plans Compared: Caps, Catches and Limits

What each free MMP plan includes in 2026, from AppsFlyer Zero to Tenjin and Kochava, plus the caps, time limits and missing features to check up front.

Changes

MMP Pricing Changes in 2026: Every Dated Move

Every dated MMP pricing and plan change on record, from the AppsFlyer Zero plan cut in September 2026 back to the Firebase Dynamic Links shutdown in 2025.

Pricing

MMP Pricing Models Explained: Install vs Conversion

MMPs bill per install, per conversion, per monthly plan or per data point. How each pricing model works, what it costs and where the hidden charges sit.