Short answer: As of the 20 October 2026 check, deferred deep linking is free on Linkrunner, Adjust and Tenjin, but no longer on AppsFlyer Zero. Fraud protection is free on Linkrunner, Singular, Kochava and Tenjin. Raw data is free on Linkrunner, Adjust, Tenjin and Singular (device-level), and AppMetrica offers its Logs API. Only Linkrunner and Tenjin list unlimited users, and only AppsFlyer and Adjust put a 12-month clock on the allowance.
What does a free MMP plan include in late 2026?
A free MMP plan in late 2026 is a capped measurement plan whose feature list has been narrowed over time, so the cap tells you how much you can measure and the feature list tells you what you can actually do with it.
The latest narrowing was AppsFlyer's on 15 September 2026 (change entry). The weekly check on 20 October 2026 found no further changes across the nine vendors tracked, so this feature-by-feature view reflects that date. For the vendor-by-vendor view, see the free MMP plans compared guide.
What does AppsFlyer Zero still include after 15 September 2026?
Zero still covers basic attribution and basic links: short links, QR codes, web and social-to-app routing and basic click reporting. Existing bulk links, smart banners and Smart Script configurations keep running, but they are read-only and cannot be edited on Zero.
What it lost, with the dates on record:
- 13 May 2026: Zero accounts started a three-month trial of Deep Linking Advanced (trial entry).
- 15 September 2026: branded domains and user invites were revoked, and raw data exports were removed. AppsFlyer's own notice says revoked domains "may result in inactive links".
- Deferred deep linking is listed only from AppsFlyer's paid Standard deep linking tier upwards, which has custom pricing.
Feature 1: deferred deep linking
Deferred deep linking: sending a new user to a specific screen on first open, after they install the app from a link.
| Vendor | On the free plan? |
|---|---|
| Linkrunner | Yes, on Free |
| AppsFlyer | No, from the paid Standard tier |
| Adjust | Yes, on Base (TrueLink and Smart Banners are paid add-ons) |
| Tenjin | Yes |
| Singular | Deep linking yes; deferred not spelled out |
| Kochava | SmartLinks yes; deferred not confirmed |
| AppMetrica | Deep link opens counted free; deferred not confirmed |
Airbridge includes deferred deep links on Core, but its free option is a 30-day trial. The free deep linking tracker keeps this list current.
Feature 2: fraud protection
- Included free: Linkrunner, Singular (core fraud prevention), Kochava ("AI-Powered Ad Fraud Prevention"; its Fraud Console is Enterprise) and Tenjin.
- Paid add-on: Adjust's Fraud Prevention Suite, sold to Core and Enterprise clients, and AppMetrica's FraudScore anti-fraud.
- Not confirmed: AppsFlyer lists basic and advanced (Protect360) fraud protection as separate rows, but the public page does not show which plan gets which.
Running paid campaigns? Confirm this first. AppsFlyer also describes Zero as "not suitable for apps with paid activities".
Feature 3: raw data
Raw data: device-level or event-level records you can export, as opposed to aggregated dashboard reports.
- Yes: Linkrunner (CSV, API and webhook exports), Adjust ("unlimited raw data access"), Tenjin (full raw data access) and Singular (device-level exports and the Reporting API).
- Partly: AppMetrica offers raw downloads through its Logs API, while its Data Stream API is paid. Singular's no-code ETL is a paid add-on.
- No: Kochava keeps raw data queries on Enterprise. AppsFlyer removed raw exports from Zero on 15 September 2026; new accounts get a 30-day Raw Data API trial.
Feature 4: seats and team access
- Unlimited: Linkrunner (every plan) and Tenjin ("Unlimited Users", tier mapping not explicit).
- Restricted: AppsFlyer Zero lost user invites on 15 September 2026, so extra team members cannot be invited.
- Not stated: the other vendors. Adjust sells SSO and 2FA as paid add-ons; Singular keeps SSO on Enterprise.
Feature 5: how long the allowance lasts
| Vendor | Free allowance | Clock |
|---|---|---|
| Linkrunner | 25k installs | One-time, no calendar expiry |
| AppsFlyer | 12k conversions | Use within first 12 months |
| Adjust | 1.5k conversions a month | First 12 months only |
| Singular | 15k paid conversions | Period not stated |
| Kochava | 10k conversions a month | None stated |
| Tenjin | 2k conversions a month | Plan card and FAQ conflict |
| AppMetrica | 100M custom events a month | None stated; installs unlimited |
Tenjin's plan card says "Free Forever" but its FAQ says "whole lifetime", so ask which applies.
The quieter limits
- Data retention: Linkrunner Free keeps 30 days of data, with a three-month lookback and 1M custom events a month. Growth extends retention to 365 days.
- Support: Adjust Base support is email only, in English. Kochava Free uses tickets with a 24-hour response.
- Integration caps: Branch's Basics trial allows 3 ad partners; Airbridge Core includes 2 third-party integrations.
- Event caps: AppMetrica pools its 100M events across every app in your organisation, with a daily cap of 3.25M; after 14 days of sustained overage, custom events stop.
How to check a free plan before you build on it
- Match your next six months of needs to the sections above.
- Keep links on a domain you control and export history regularly.
- Subscribe to price change alerts to hear about the next plan cut early.
Where Linkrunner fits: Best for teams that want deferred deep linking, fraud protection, exports and unlimited seats on a free plan with no calendar expiry. Linkrunner's free plan covers 25k one-time attributed installs, with 30-day data retention until you move to Growth.
To test a deferred link after install, see the deferred deep linking guide on Deep Link Doctor.
FAQ
Does AppsFlyer Zero still include deep linking? It includes basic links: short links, QR codes and web or social-to-app routing. Deferred deep linking, branded domains, smart banners and bulk links are on paid deep linking tiers.
Which free MMP plans include fraud protection? Linkrunner, Singular, Kochava and Tenjin list fraud protection on their free plans. Adjust and AppMetrica sell it as a paid add-on, and AppsFlyer's per-plan mapping is not clear from its public page.
Which free MMP plans allow unlimited users? Linkrunner and Tenjin list unlimited users. AppsFlyer Zero lost user invites on 15 September 2026, and the other vendors do not state a seat limit publicly.
Do free MMP plans include raw data exports? Linkrunner, Adjust, Tenjin and Singular include them, and AppMetrica offers its Logs API. Kochava keeps raw data on Enterprise, and AppsFlyer removed raw exports from Zero on 15 September 2026.
Has any free plan changed since September 2026? The weekly check on 20 October 2026 found no new changes across the nine vendors tracked. Each future change will appear in the change log with its date and source.