Short answer: At list price, 100k attributed installs a month costs about $900 on Linkrunner, $1k on Tenjin's XL plan, $5k on Singular Growth and $7k on AppsFlyer Growth. At 500k, the published per-unit rates give about $4k on Linkrunner, $25k on Singular and $35k on AppsFlyer, while Tenjin, Kochava, Adjust and Branch move to quotes. Watch two plan jumps: Kochava above 33k conversions and Tenjin above 100k.
What is mobile attribution pricing?
Mobile attribution pricing is what a mobile measurement partner (MMP) charges to credit each install or conversion to the campaign that drove it, billed per unit, per monthly plan band or per data point.
Three things decide the bill: the unit (installs, conversions or data points), the rate shape (flat, falling with volume, or plan bands) and the edges (expiring allowances and band jumps). The pricing models guide explains each unit; this guide puts numbers on them.
Monthly cost at four volumes
These are list prices from each vendor's pricing page, as recorded in the price index on 20 October 2026. They assume one billable conversion per attributed install and no re-engagements.
| Vendor | 10k a month | 50k a month | 100k a month | 500k a month |
|---|---|---|---|---|
| Linkrunner | about $100 | about $500 | about $900 | about $4k |
| AppsFlyer (Growth) | about $700 | about $3.5k | about $7k | about $35k |
| Singular (Growth) | about $500 | about $2.5k | about $5k | about $25k |
| Tenjin | $200 (S) | $700 (L) | $1k (XL) | Enterprise quote |
| Kochava | Free (at the 10k cap) | Enterprise, from $2k | Enterprise, from $2k | Enterprise, from $2k |
| Adjust | Quote | Quote | Quote | Quote |
| Branch | Quote | Quote | Quote | Quote |
How the figures are worked out:
- Linkrunner: the rate for your monthly band applies to all installs: $0.010 up to 50k, $0.009 to 100k, $0.008 to 500k and $0.007 above. Indian teams can use the rupee card, which runs from ₹1.20 down to ₹0.80 per install.
- AppsFlyer and Singular: a flat $0.070 and $0.05 per conversion, with no published volume discount.
- Tenjin and Kochava: fixed monthly bands, shown in the table.
Airbridge and AppMetrica do not fit an install table. Airbridge bills per data point (from $40 a month for 500k), and AppMetrica counts installs as unlimited basic events and bills on custom events.
Where do MMP costs jump?
Costs jump where a plan band ends. Kochava's Foundation plan covers up to 33k conversions for $500 a month, and the next step, Enterprise, starts at $2k, so crossing 33k at least quadruples the monthly bill.
The two jumps to plan around:
- Kochava at 33k. Going from 33k to 34k conversions moves you from $500 to at least $2k a month. See the Kochava price page.
- Tenjin at 100k. The XL plan stops at 100k conversions for $1k a month. Above that, Enterprise pricing is custom. See the Tenjin price page.
Inside Tenjin's ladder, paid plans charge at most $0.03 per extra conversion, so a small overrun can cost less than the next band.
Year one is not year two
Free allowances flatter the first year's budget:
- AppsFlyer: 12k free conversions, used within the first 12 months. At 10k a month that covers a little over one month.
- Adjust: Base is free to 1.5k conversions a month, for the first 12 months only.
- Linkrunner: 25k installs, one-time, with no calendar expiry. That is worth about $250 at the $0.010 rate.
Budget year two at the full rate.
The annual view
At 100k attributed installs a month, list prices over 12 months come to roughly:
- Linkrunner: about $10.8k.
- Tenjin XL: about $12k on monthly billing.
- Singular Growth: about $60k.
- AppsFlyer Growth: about $84k.
Add any add-ons you need on top. Fraud suites, deep linking tiers and raw data access are priced separately on several plans; the hidden MMP costs guide lists them vendor by vendor. To try your own volume, the MMP pricing calculator on MMPCompares runs the same published rates.
What should you negotiate as installs grow?
Negotiate the rate at your next volume, not your current one, and get the overage rate and band edges in writing.
- The rate at double your volume. Ask for the per-unit rate at today's volume and at twice that.
- The unit. Confirm whether re-engagements count as conversions, and whether organic installs are excluded.
- Band edges. Ask what happens one conversion past your band, and whether overage is billed per unit or by moving you up a plan.
- Prepay versus monthly. Tenjin's S plan is $2k a year against $200 a month, about 17% less. Weigh that against being locked into the plan.
- Add-ons in the base price. Fraud, deep linking and raw data are easier to include at signing than to add later.
- Exit terms. Raw data export and keeping your link domain if you leave.
Before each renewal, compare against two or three published rate cards and check the change log for recent plan moves.
Where Linkrunner fits: Best for apps scaling from 10k towards 500k installs a month that want a published rate that falls with volume and no plan cliffs. Linkrunner's pricing is billed postpaid each month, with deep linking, fraud protection and unlimited seats on every plan.
For a rupee-based view of the same question, Linkrunner's MMP cost breakdown for Indian apps covers budgets in INR.
FAQ
How much does AppsFlyer cost at 100k installs a month? At the Growth list price of $0.070 per conversion, about $7k a month, or about $84k a year. Re-engagements also count as conversions, and Enterprise pricing at that volume is set by contract.
What is the cheapest MMP at 500k installs a month? Among vendors with published rates at that volume, Linkrunner comes to about $4k a month at $0.008 per install. Tenjin, Kochava, Adjust and Branch quote Enterprise pricing at that scale, so get written quotes to compare.
Why does Kochava get more expensive above 33k conversions? Its Foundation plan covers up to 33k conversions a month for $500. Above that you move to Enterprise, which starts at $2k a month.
Do free MMP allowances reduce the first year's cost? Yes, but by different amounts. AppsFlyer's 12k conversions and Adjust's Base plan are limited to the first 12 months, while Linkrunner's 25k installs are one-time with no calendar expiry.
Should I budget on installs or conversions? Budget on the vendor's billing unit. Per-conversion vendors count re-engagements too, so apps running retargeting should add those to the install count before multiplying by the rate.