Short answer: Seven MMPs offer a free plan or free allowance: AppsFlyer, Adjust, Singular, Kochava, Tenjin, AppMetrica and Linkrunner, whose 25k installs are one-time. Branch and Airbridge offer trials only. The catches are time limits (AppsFlyer and Adjust run out after 12 months), low caps, and features such as deferred deep linking, fraud protection and raw data kept on paid plans.
What is a free MMP plan?
A free MMP plan is a mobile measurement plan that costs nothing up to a set cap of installs, conversions or events, usually with fewer features or a time limit compared with the paid tiers.
Free plans fall into three groups:
- Ongoing monthly allowances, which reset each month.
- One-time or first-year allowances, which run out once used or after 12 months.
- Trials, which end after a fixed period whatever your volume.
Every free plan side by side
| Vendor | Free allowance | Time limit | Deep linking | Fraud | Raw data |
|---|---|---|---|---|---|
| AppsFlyer | 12k conversions | First 12 months | Basic only, no deferred | Not confirmed | No, removed Sep 2026 |
| Adjust | 1.5k conversions a month | First 12 months | Yes, incl. deferred | Paid add-on | Yes |
| Singular | 15k paid conversions | Not stated | Yes | Yes | Device-level yes, ETL paid |
| Kochava | 10k conversions a month | None stated | SmartLinks | Yes | No, Enterprise |
| Tenjin | 2k conversions a month | See note below | Yes, incl. deferred | Yes | Yes |
| AppMetrica | 100M custom events a month | None stated | Not confirmed | Paid add-on | Logs API yes |
| Linkrunner | 25k installs | One-time, no expiry | Yes, incl. deferred | Yes | Yes |
| Branch | Trial only | Not published | Not confirmed | No | Not confirmed |
| Airbridge | Trial only | 30 days | Yes, on Core | No | No |
"Not confirmed" means the vendor's pricing page did not make it clear. Check before you rely on it.
Which free MMP plans expire?
AppsFlyer's 12k free conversions must be used within the first 12 months, and Adjust's Base plan is free for the first 12 months only. Branch and Airbridge offer trials rather than free plans, with Airbridge's lasting 30 days.
Linkrunner's 25k installs are a one-time allowance with no calendar expiry, so they run out by volume rather than by date. Tenjin's plan card describes 2k conversions a month as "Free Forever", but its FAQ refers to them over your "whole lifetime", so confirm with Tenjin which applies.
The catches, vendor by vendor
AppsFlyer Zero
- AppsFlyer describes Zero as "not suitable for apps with paid activities".
- Since 15 September 2026, Zero has no branded link domains, user invites or raw data exports (change entry).
- Deferred deep linking is listed only from the paid Standard deep linking tier.
- After the allowance, Growth costs $0.070 per conversion.
Adjust Base
- Capped at 1.5k conversions a month, free for 12 months.
- Fraud Prevention Suite is a paid add-on for Core and Enterprise.
- Support on Base is email only, in English. Paid pricing is not public.
Singular Free
- Up to 15k paid conversions; the page does not say whether monthly or lifetime.
- No-code ETL is a paid add-on. Growth costs $0.05 per conversion.
Kochava Free App Analytics
- 10k conversions a month, with SmartLinks for deep linking and QR codes.
- Raw data queries are Enterprise only. The next plan, Foundation, starts at $500 a month.
Tenjin Free
- 2k conversions a month, with extra conversions at $0.04 each.
- Described as all-inclusive, with fraud prevention, raw data access and unlimited users. Built mainly for mobile games.
AppMetrica Free
- Installs, sessions and deep link opens are unlimited basic events; the cap of 100M a month applies to custom events.
- Anti-fraud by FraudScore is a paid add-on, and AppMetrica is not on Google's App Attribution Partner list.
How to choose a free plan
Match the plan to what you actually need in the next six to 12 months:
- Running paid campaigns? Check the plan allows paid activity and includes fraud protection.
- Need deep links? Confirm deferred deep linking is on the free tier. The free deep linking page tracks which vendors include it.
- Working in a team? Check seat or invite limits. AppsFlyer Zero revoked user invites in September 2026.
- Planning to grow? Look at the first paid step. A free plan that leads to an unpublished or prepaid rate is harder to budget for.
Compare each vendor's paid rates on the price index, and read the pricing models guide to see how per-install, per-conversion and plan pricing scale.
Where Linkrunner fits: Best for apps that want a free allowance with deferred deep linking, fraud protection, exports and unlimited seats included. Linkrunner's free plan gives 25k one-time attributed installs with no card required, though it keeps 30 days of data and caps custom events at 1M a month until you move to Growth.
Early-stage teams can also check the Linkrunner MMP for startups page for its startup allowance and terms.
FAQ
Is there a completely free MMP? Several vendors offer free plans, but each has a cap, a time limit or missing features. AppMetrica has the largest raw allowance on events, while Tenjin and Kochava offer monthly conversion allowances with no stated end date.
Can I run paid ads on a free MMP plan? On most plans, yes, within the cap. AppsFlyer is the exception to note, as it describes Zero as not suitable for apps with paid activities.
What happens when I go over the free cap? It depends on the vendor. Tenjin charges $0.04 per extra conversion on its free plan, AppsFlyer moves you to $0.070 per conversion, and Linkrunner bills postpaid per install from $0.010.
Do free plans include deferred deep linking? Adjust, Tenjin, Linkrunner and Airbridge's Core trial include it. AppsFlyer Zero does not, and for several others the pricing page does not say.
Can a free plan be cut back later? Yes. AppsFlyer reduced Zero on 15 September 2026, and free plans usually carry no contract protecting their features, so keep your own data exports and link domains.