Source: AppsFlyer pricing page · Last checked 20 Oct 2026
Change history
AppsFlyerWorse for customersPlan cutAppsFlyer cuts its free Zero plan
Free Zero accounts that hadn't upgraded lost branded link domains, user invites and raw data exports. Deferred deep linking is now listed only on paid deep linking tiers.
AppsFlyerNeutralTrialAppsFlyer gives Zero accounts a 3-month Deep Linking Advanced trial
Free Zero accounts received three months of Deep Linking Advanced ahead of the September plan change. Accounts that didn't upgrade moved to the reduced Zero plan on 15 September 2026.
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Questions
How much does AppsFlyer cost?
AppsFlyer's published pricing: $0.070 per conversion (Growth). Free plan: 12k conversions, first year only.
Has AppsFlyer changed its pricing recently?
Yes. The most recent recorded change was on 15 Sep 2026: AppsFlyer cuts its free Zero plan.
How often is MMP Price Watch updated?
Every Monday we re-check all nine vendors' pricing pages and log the result in the weekly check log, even when nothing changed. Any change is added to the change log with its date and source.
Where do the prices come from?
From each vendor's own pricing page, plan notices and help documentation. Every change-log entry links to its source.
How do I get alerts when MMP pricing changes?
Subscribe to the RSS feed at /rss.xml in any feed reader, or in Slack with /feed subscribe followed by the feed URL. Each new change and weekly check is posted to the feed.