Change log
Every recorded change to MMP pricing, free plans and key integrations. Filter by type or vendor.
AppsFlyerWorse for customersPlan cutAppsFlyer cuts its free Zero plan
Free Zero accounts that hadn't upgraded lost branded link domains, user invites and raw data exports. Deferred deep linking is now listed only on paid deep linking tiers.
AppsFlyerNeutralTrialAppsFlyer gives Zero accounts a 3-month Deep Linking Advanced trial
Free Zero accounts received three months of Deep Linking Advanced ahead of the September plan change. Accounts that didn't upgrade moved to the reduced Zero plan on 15 September 2026.
Google shuts down Firebase Dynamic Links
Firebase Dynamic Links stopped working. Links on page.link domains no longer route users, and deferred deep linking through Firebase ended.
AirbridgeBetter for customersIntegrationAirbridge relaunches Meta Advanced Mobile Measurement
Airbridge restored support for Meta's Advanced Mobile Measurement (AMM).
BranchNeutralIntegrationBranch adds Meta Advanced Mobile Measurement
Branch, a certified Meta MMP, began supporting Meta's Advanced Mobile Measurement (AMM).
TenjinBetter for customersIntegrationTenjin joins Meta's mobile measurement partner programme
Tenjin became a Meta mobile measurement partner.