Branch adds Meta Advanced Mobile Measurement
Branch, a certified Meta MMP, began supporting Meta's Advanced Mobile Measurement (AMM).
What it means
- More granular Meta campaign measurement for Branch customers
Source: Branch help centre
Other recent changes
AppsFlyerWorse for customersPlan cutAppsFlyer cuts its free Zero plan
Free Zero accounts that hadn't upgraded lost branded link domains, user invites and raw data exports. Deferred deep linking is now listed only on paid deep linking tiers.
AppsFlyerNeutralTrialAppsFlyer gives Zero accounts a 3-month Deep Linking Advanced trial
Free Zero accounts received three months of Deep Linking Advanced ahead of the September plan change. Accounts that didn't upgrade moved to the reduced Zero plan on 15 September 2026.
Google shuts down Firebase Dynamic Links
Firebase Dynamic Links stopped working. Links on page.link domains no longer route users, and deferred deep linking through Firebase ended.
Questions
When did this change happen?
17 Jun 2025. Source: Branch help centre.
How often is MMP Price Watch updated?
Every Monday we re-check all nine vendors' pricing pages and log the result in the weekly check log, even when nothing changed. Any change is added to the change log with its date and source.
Where do the prices come from?
From each vendor's own pricing page, plan notices and help documentation. Every change-log entry links to its source.
How do I get alerts when MMP pricing changes?
Subscribe to the RSS feed at /rss.xml in any feed reader, or in Slack with /feed subscribe followed by the feed URL. Each new change and weekly check is posted to the feed.
What does worse for customers mean?
It marks a change that removes something or makes it more expensive, such as a feature moving off a free plan. Neutral marks trials, notices and integration updates.