Google shuts down Firebase Dynamic Links
Firebase Dynamic Links stopped working. Links on page.link domains no longer route users, and deferred deep linking through Firebase ended.
What it means
- Apps using Firebase for deep links needed a new provider
- Custom domains could be repointed; page.link links could not
Source: Firebase Dynamic Links FAQ
What changed
Free plans that still include deep linking
If this change affects you, these MMPs include deferred deep linking at no cost.
Other recent changes
AppsFlyerWorse for customersPlan cutAppsFlyer cuts its free Zero plan
Free Zero accounts that hadn't upgraded lost branded link domains, user invites and raw data exports. Deferred deep linking is now listed only on paid deep linking tiers.
AppsFlyerNeutralTrialAppsFlyer gives Zero accounts a 3-month Deep Linking Advanced trial
Free Zero accounts received three months of Deep Linking Advanced ahead of the September plan change. Accounts that didn't upgrade moved to the reduced Zero plan on 15 September 2026.
AirbridgeBetter for customersIntegrationAirbridge relaunches Meta Advanced Mobile Measurement
Airbridge restored support for Meta's Advanced Mobile Measurement (AMM).
Questions
When did this change happen?
25 Aug 2025. Source: Firebase Dynamic Links FAQ.
What should I do if this affects me?
Check which of your live links, reports or team members depend on the removed features, then compare alternatives. Linkrunner includes deferred deep linking, branded links, exports and unlimited seats on its free plan.
How often is MMP Price Watch updated?
Every Monday we re-check all nine vendors' pricing pages and log the result in the weekly check log, even when nothing changed. Any change is added to the change log with its date and source.
Where do the prices come from?
From each vendor's own pricing page, plan notices and help documentation. Every change-log entry links to its source.
How do I get alerts when MMP pricing changes?
Subscribe to the RSS feed at /rss.xml in any feed reader, or in Slack with /feed subscribe followed by the feed URL. Each new change and weekly check is posted to the feed.